One of the keys to a successful stylized branding session is that every detail needs to be discussed. Many business owners are unaware that having models and a signed model release is important. If you have models or people to stage an activity you can also influence the attire and color scheme.
Use of depth of field makes the viewer focus on the Virginia wine.
If your business wants to put an ad in a local magazine you might want to feature your logo. This is why photographers leave “negative space” in the image. It is the perfect place for a logo or text.
Staging moments that would typically happen during a wine tasting make the photographs more believable.
For this photoshoot, I provided the models, flowers, food, and the tablescape. Of course, Cana Vineyards supplied the delicious wine and items from their deluxe picnic!
When editing this image of the wine being poured, I enhanced the highlights and sharpened the lines. This draws the viewer’s eye to focus on the stream of wine being poured.
Playing with depth of field can make an image more appealing.
Make sure to capture the atmosphere in the background when taking commercial portraits.
Don’t forget about black and white particularly if you have a colorful logo.
Photographing the buildings and grounds will give clarity to guests who are interested in hosting an event at your venue.
Be sure to capture people enjoying the grounds.
Remember to consider harmonious colors when making a tablescape.
In the first session, I photographed their award-winning winemaker, Melanie Natoli who is featured in this photo. You can view her branding session here https://www.jenniferjulestudios.com/blog/virginia-governors-cup-winner-photography-branding-session/ When photographing for a vineyard you might want to feature the winemaker. You will notice that in this image the group of people to the right are out of focus. The purpose is to put the focus on the winemaker whose wine they are enjoying.
I love moments preserved in black and white with a touch of warmth to the portrait.
This family wanted their photo taken at a local park with the gazebo.
When photographing toddlers I always ask the parents if there is a special stuffed animal that they would like to feature in some of the portraits. It’s amazing how these favorite stuffed animals age with all the love and affection over the years.
When taking marketing marketing images for a client’s social media make sure to ask if they plan to use text on their images. As a photographer is helpful to know if the client wants to do this ahead of time. This way we can make sure there is plenty of negative space when framing our subject.
You can make different looks simply by changing up your outfit or accessories during your headshot session.
When taking images for clients to post on Instagram and Facebook you need to make sure they work with the crop of each platform. Instagram only allows squares so it can be more limiting unless your photographer knows what you are shooting for.
We headed over to use the water as a backdrop since her brand is all about the ocean.
I adore this photo of the family together on the haystack. This photograph is of the two brothers wading through the creek water on a summer day.Sepia tone provides emotion and warmth when capturing lifestyle moments.
I love this special moment caught between mother and her son lost in conversation.